God of War

Illustration, Merchandising, Brand expansion

A collaboration with Sony Santa Monica to expand the current assets from God of War and translate them into a hoodie that fans would be proud to add to their fashion. Along with adhering to the style guide, I studied Norse art, patterns and knots such as the sacred tree of Yggdrasil tree and merged them with iconic and unique design elements from the God of War story to expand the inspirational connection. This design unified five different points of customization, with cost, production and price accessibility in mind. This resonated with fans old and new and was the most successful piece in the God of War merchandise line by Fangamer.