Initial Concept, Art Direction, Presentation
Branding System, Iconography
Packaging Design and Marketing
From concept to full realization and launch, this is the most comprehensive and rewarding project I’ve worked on. Unifying 10 iconic game IPs into a single series, I worked closely with SONY, Rare, Konami, CAPCOM, Bandai Namco, along with successful indie devs such as Hollow Knight, Undertale, Stardew Valley and Celeste. This project challenged me in every step of the process to find the the spark defining the PINVERSE series. Customers have responded enthusiastically making it a financial success leaving fans wanting more. Templating of every aspect allows for a strong series branding framework while providing areas for each character to have a unique visual presentation honoring the game universe they come from.
Series Creation, Packaging, Product Line
Individual Packaging and Pack Contents
Series Branding, Emblems, & Patterns
Pinverse is the overarching series which required to have a full brand system from the ground up. Pinventory is a sister series, that supports PINVERSE with the collection of game related item pins that come with each character. Pinvetory’s brand also extends into a series of pinboards for fans to collect their favorite characters and pins to create the perfect game roster and inventory of tchoice.
Series Concept Presentation, Product & Packaging Format
This is what's shown to each new client in proposing to invite their game’s iconic character to the world of PINVERSE. This presentations helps detail what the “Spark” is that makes a character’s interpretation in this shared world unique along with the strength of sharing a style side by side alongside other gaming icons.
Promotional Photography
Website & Marketing
This project has been a passion of mine seeing so many fun characters under one roof where it personalizing them, respecting their original style but makes them feel interconnected where fans can celebrate in a small convenient way.